A Pen As A Corporate Gift
Pens are small, fairly cheap but in respect to using them for gifts they don’t get thrown away till they have been fully used, giving them a life of 1 – 2 months depending on usage. They are an ideal present, because they of their versatility.
Pen manufacturers would agree that the most popular ink color these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpens are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or children’s wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.
On the pen’s body, you should first focus on company info you want to add, before considering the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your business.
Good corporate gift suppliers should be able to not only purchase the pens you want in the numbers you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Discover how Pen can enhance your marketing today. See us to get some important Corporate Giftideas.
categories: printing,marketing,business,corporate gifts,banner printing,corporate gift ideas,corporate promotional gifts,marketing ideas,marketing,business,ideas,screen printing,gift ideas
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